admin has written 28 articles

Shelf Set/Virtual Shopping Exercise

A Virtual Shopping Exercise displays a set of products on the screen, usually organized on a virtual shelf, for the respondent to choose from. The number and combination of products shown is determined by a planogram design. This design can be static or can control factors such as availability, shelf location, price, sale price, product…

Sliders

Traditional Slider The Traditional/Basic Scale Slider collects data in the same manner as a single punch grid. While a single punch grid has fixed, defined points and limited screen room for larger scale ranges, the slider allows for differing ranges.   Allocation Slider An allocation slider allows respondents to assign a quantity among various attributes.

Data File Formats

We offer data exports in the following formats: CSV, Excel, SPSS and ASCII (by request). Excel: This is an Excel worksheet that contains two tabs, one for the data and the other for the data layout. Note:  Excel uses string type for numeric. CSV (Comma-separated Values File): Plain text data separated by commas SPSS (Statistical…