{"id":240,"date":"2015-06-09T18:33:27","date_gmt":"2015-06-09T18:33:27","guid":{"rendered":"https:\/\/info.jibunu.com\/?p=240"},"modified":"2023-03-09T19:43:43","modified_gmt":"2023-03-09T19:43:43","slug":"avoiding-spam-filters","status":"publish","type":"post","link":"https:\/\/info.jibunu.com\/index.php\/2015\/06\/09\/avoiding-spam-filters\/","title":{"rendered":"Avoiding Spam Filters &#038; Improving Deliverability"},"content":{"rendered":"<h2 class=\"jib_subtitle\">Common Spam Words<\/h2>\n<p>There are many common spam words and phrases that will increase the chances of being filtered as spam. This list grows, changes, and can vary from system to system. \u00a0Email text should use clear, meaningful messages without a lot of buzzwords, as these are likely to be the same words used by spammers and can thus prevent successful delivery of emails. \u00a0Here is a sample of some common buzzwords to avoid:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Free<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0$$$<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Cash<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Discount<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Price<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Winner<\/li>\n<\/ul>\n<h2 class=\"jib_subtitle\">Images<\/h2>\n<p>Having a large number of images in the message will also increase its spam rating, especially if there is no textual content to the message. Most filters will assume this is an attempt to prevent the message from being filtered based on text and will therefore block the message.<\/p>\n<h2 class=\"jib_subtitle\">Odd fonts, spacing, or characters<\/h2>\n<p>We advise not to use the following:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Widely varying font sizes<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Multiple character sets (such as including both English and Chinese characters)<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Spaces between every letter of words<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Excessive punctuation<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Special characters<\/li>\n<\/ul>\n<p>These are all methods that have been used to try to fool spam filters and thus have become triggers themselves.<\/p>\n<h2 class=\"jib_subtitle\">Email Lists<\/h2>\n<p><span data-contrast=\"none\">We recommend using double opt-in lists if you can as those are typically higher quality and ensure respondents not only opted in to receive your emails, but they were sent an email to again confirm they want to receive emails.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Clean lists as often as you can. Every time you run a mailing with a list make sure you clean that list between email broadcasts to keep the list up to date. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:150,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Updated 3\/7\/2023<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Common Spam Words There are many common spam words and phrases that will increase the chances of being filtered as spam. This list grows, changes, and can vary from system to system. \u00a0Email text should use clear, meaningful messages without a lot of buzzwords, as these are likely to be the same words used by&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[35,10],"tags":[57,58,62,77,78],"_links":{"self":[{"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/posts\/240"}],"collection":[{"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":12,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":1413,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/posts\/240\/revisions\/1413"}],"wp:attachment":[{"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.jibunu.com\/index.php\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}